As the birthplace of Intelligentsia, Broadway, represents a time capsule of the company’s growth. The design of the store’s renovation seeks to blend many of the qualities of the original location with the companies’ progressive ideas of brewing and serving coffee. With increased seating and an emphasis on community, the redesign offers a variety of environments to have a cup of coffee. The addition of a ‘slow bar’ offers patrons the chance to relax at a more traditional bar setting and discuss the specificities of their drink with one of Broadway’s knowledgeable Baristas. With increased capacity and a refined material palette the renovation of Broadway takes a simple mantra, if it’s not broken don’t fix it. Instead we just gave it a little tune up.
General Contractor: Centaur Construction
Photography: Steve Hall / Hedrich Blessing