A 2000 square foot loft in River North was converted into a showroom for Assured Corporation Windows and Doors. In order to accommodate a variety of functions–offices, seminars, events, and exhibits–the client was looking for a creative solution to not only display their product but exhibit its’ transparent qualities to create a unique experience.
The windows and doors were supported in steel plate frames supported by hot rolled steel t-sections. Transparent window display panels are set parallel and perpendicular to each other defining interconnecting rooms and spaces while allowing for visual continuity of the showroom. Large circular light fixtures float below the exposed structure and mechanical support to define a horizontal ceiling plane. The scale changes in the rear of the showroom as wooden panels delineate an intimate conference area, kitchenette, and the support services behind.
photography: steve hall, hedrich blessing